Originally published in the Financial Express, 26 September 2025
Read the original article here: https://today.thefinancialexpress.com.bd/trade-market/deshi-delights-expands-gateway-for-bd-products-to-global-mkts-1758826961

Bangladesh’s entrepreneurial and manufacturing sectors are stepping onto a larger stage with a bold new initiative designed to strengthen global market access for Bangladeshi brands. Deshi Delights, a dedicated marketplace for showcasing authentic Bangladeshi products to international consumers, is expanding its supply chain gateway to the United Kingdom, Europe, and the United States.

This strategic expansion is set to elevate the international presence of Bangladeshi products across diverse categories — from fashion and food to home décor, crafts, and lifestyle goods — and enable brands of all sizes to compete alongside global marketplaces from India, China, Vietnam, and beyond.
(Read more via The Financial Express: https://today.thefinancialexpress.com.bd/trade-market/deshi-delights-expands-gateway-for-bd-products-to-global-mkts-1758826961)

Elevating “Brand Bangladesh” Worldwide

Deshi Delights operates as a subsidiary of ISE Logistics Limited, UK, and has entered into a strategic cooperation with Anroot Logex Limited, a concern of Conveyor Group Bangladesh. By combining marketplace technology with robust logistics and fulfilment capability, the partners have created an end-to-end ecosystem designed to support Bangladeshi exporters in their international e-commerce journey.

This initiative goes beyond logistics and technology. It is rooted in a shared vision to strengthen and amplify the “Brand Bangladesh” identity on the global stage — helping local businesses gain recognition, credibility, and access far beyond domestic borders.

Government Support and Strategic Alignment

In a recent strategic meeting, senior management from Deshi Delights, Anroot Logex, and Conveyor Group presented their vision to Md. Ariful Hoque, Director General (Joint Secretary), Strategic Investment (Additional Charge) of the Bangladesh Investment Development Authority (BIDA).

The response was overwhelmingly supportive. BIDA welcomed the initiative, highlighting its potential to empower Bangladeshi exporters and enhance the country’s profile in international markets. The agency reaffirmed its backing for efforts that open broader export avenues and reinforce national economic goals.

This institutional endorsement reinforces the significance of the Deshi Delights initiative, aligning it with Bangladesh’s broader economic and export strategies.

What This Means for Bangladeshi Brands

Deshi Delights aims to provide Bangladeshi brands with a seamless platform to:

• Reach global customers without the complexity of managing export logistics independently

• Leverage end-to-end fulfilment support — from order capture and export clearance to duty processing and international delivery

• Enjoy worldwide visibility and curated brand positioning

• Participate in marketing campaigns and promotions tailored to international audiences

Whether products are handmade crafts, traditional clothing, packaged foods, or lifestyle items, Deshi Delights connects these offerings to consumers across continents.

A New Chapter for Bangladesh in E-Commerce

By expanding its global footprint, Deshi Delights is creating pathways for Bangladeshi businesses to thrive internationally — not only among diaspora communities but among mainstream global customers who value quality, authenticity, and cultural uniqueness.

This is more than the launch of a marketplace. It’s a movement to bring Bangladesh’s craftsmanship, innovation, and entrepreneurial spirit to a global audience — and every brand involved in this ecosystem is part of that historic journey.

For brands interested in joining the Deshi Delights Marketplace or learning more about international expansion opportunities, please contact our team.